10 Things You Should Know About Google Analytics
There are various steps in the customer journey, where the customer makes decision about engaging, dis-engage or take further step to interact with the processes designed for the customer to arrive at a decision. That decision most of the times pertains to buying/purchase of product/service to the customer. Depending upon the effectiveness of the process, the customer chooses to buy the offering or reject the offering provided by the company. Marketers very well know the importance of customer journey and the necessity to track the decision-making process. Here comes the role of ‘Analytics for digital marketing .’ The company’s digital marketer will be concerned about the customer’s online journey and decision-making process. So, digging further ahead, here are 10 things you should know about google analytics – #10 Maximize relevance of your data The data you want from Google Analytics will be provided a...