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Social Media Strategies for Startups

Social Media Strategies for Startups   In essence, the fundamental aspects of marketing remain valid even during overwhelming presence of digital marketing. To have a success in field of digital marketing, it is pertinent to know fundamentals of marketing. As is the case for startups, an entrepreneur finds himself building strategy and tactics for every domain and ends up being a jack of all trades. Here is a chance for you to be king of digital marketing strategy for social media. Digital marketing certificates can also help leverage your knowledge and skills. But this article will provide you insights and different strategies for Social Media. Taking about strategy, a manager generally expects superior profitability and superior profit growth from its competitors when developing a long-term strategy for its organisation. Thus, even for social media strategy, we would first look at the resources and capabilities, to arrive at distinctive competencies of the organisation. These di...

10 Things You Should Know About Google Analytics

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               There are various steps in the customer journey, where the customer makes decision about engaging, dis-engage or take further step to interact with the processes designed for the customer to arrive at a decision. That decision most of the times pertains to buying/purchase of product/service to the customer. Depending upon the effectiveness of the process, the customer chooses to buy the offering or reject the offering provided by the company. Marketers very well know the importance of customer journey and the necessity to track the decision-making process. Here comes the role of ‘Analytics for digital marketing .’ The company’s digital marketer will be concerned about the customer’s online journey and decision-making process. So, digging further ahead, here are 10 things you should know about google analytics –   #10 Maximize relevance of your data The data you want from Google Analytics will be provided a...