Social Media Strategies for Startups

Social Media Strategies for Startups

 

In essence, the fundamental aspects of marketing remain valid even during overwhelming presence of digital marketing. To have a success in field of digital marketing, it is pertinent to know fundamentals of marketing.

As is the case for startups, an entrepreneur finds himself building strategy and tactics for every domain and ends up being a jack of all trades. Here is a chance for you to be king of digital marketing strategy for social media. Digital marketing certificates can also help leverage your knowledge and skills. But this article will provide you insights and different strategies for Social Media.

Taking about strategy, a manager generally expects superior profitability and superior profit growth from its competitors when developing a long-term strategy for its organisation.

Thus, even for social media strategy, we would first look at the resources and capabilities, to arrive at distinctive competencies of the organisation. These distinctive competencies will help you arrive at Functional strategies. The functional strategies are defined in terms of superior:

·       Efficiency

·       Quality

·       Innovation

·       Customer Responsiveness

So, to achieve the goal of functional strategy, we place our marketing objective based on Porter’s Generic Strategies –

·       Differentiation

·       Focus

·       Cost Leadership

Thus, organisation building on the above steps leads to value creation of its enterprise and ultimately achieves superior profitability, which is the core aim of business strategy.

Hence, the job of social media managers is to leverage the use of platforms like Instagram, LinkedIn, Facebook, Twitter to implement the marketing strategy. Digital marketing certificates will provide you with rich experience of social media marketing.

So, over and above we can define social media strategy as means of communication used to achieve interaction and better relationship with social network users to meet the business goals of organisation.

The social media strategy can be developed by introspecting following aspects–

·       Target Segment

For the same organisation, the target audience of each social network differs in terms of demographics 

 

·       Content preference

Emulate the type of content your audience prefers to watch by analysing the consumer behaviour. Also, listing out all the different types of content available to the consumers.

·       Priority of the type of content to be published

There are different types of content that can be posted and the audience can be engaged with.

·       Point of Differentiation

For each network, the manager has to define points of parity and points of differentiation.

·       Tracking the Social Activity

There are ample number of tools to track the activity of the audience. Also, necessary is to track the business activity and key metrics of performance.

·       Optimising the Social Presence

Tracking is worthless unless it is reviewed and acted upon. From the insights available, we can test, learn and refine the organisation’s marketing activities.

Social media has ample amount of applications throughout the customer lifecycle, but it is most effective when it is used to develop existing relationships and encourage advocacy to create brand awareness and favourability.

Most of the companies are becoming customer centric and trying to establish an effective relationship with the audience. Thus, social media provides a good platform to engage the audience in a way that is profitable to customers.

The following are types of social media platforms to engage the customer with –

Social Networks

The core social networking platforms are Facebook, LinkedIn, Twitter, Instagram, Snapchat to engage with the customers.

 

Social Publishing

Nearly all newspapers and magazines have an online presence with the option to participate through comments on articles, blogs or communities. On how to publish, can do a digital marketing course and earn Digital marketing certificates.

 

Social Commenting in Blogs

Getting to engage customer and making a good conversation out of it always works for the organisation as it helps to put a better relation of the customer with the company.

 

Social Search

When google+ was launched, search engines incorporated more social features such as voting for sites via google+.

 

Other Social Media Strategies

Listen and manage reputation

Transformation of brand through social media

Increase sales

Deliver customer experience